Morning Masterclass

Description

Morning Masterclass: Reputation Management

Your reputation is one of your most valuable business assets—and in today’s digital world, it can change quickly. Join us for an insightful Morning Masterclass focused on how businesses can actively manage, protect, and strengthen their reputation in an ever-evolving marketplace.

This session will explore practical strategies for navigating reviews, addressing customer concerns, and building trust with your audience. Whether you're responding to online feedback, strengthening your brand credibility, or preparing for potential challenges, you'll walk away with actionable tools to help your business maintain a strong and resilient reputation.

 
Speaker Bio:
Sam Fife is the Director of Innovation at the Better Business Bureau Great West + Pacific. With a Master’s in Negotiation and Conflict Resolution, an Executive Certificate from MIT Sloan, and professional experience across three continents, Sam brings a unique perspective to business innovation. He’s passionate about making emerging technologies — including generative AI — practical and accessible for business owners everywhere.